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It is a fact
that the single most f impressions and very
difficult to change.
Vehicle manufactures around the world offer guidance to their
dealers on achieving CUSTOMER SATISFACTION throughout the sales and service
cycle. Each manufacturer has recognized the importance of vehicle appearance at
the time of delivery, as is evidenced by appearance related questions contained
in the various C.S.I. surveys. It is curious in light of the forgoing that we
know of no manufacturer who has set specific standards for the delivery appearance
of the vehicle. It then follows that no one is offering guidance to their dealers
in the achievement of UNIFORM EXCELLENCE OF APPEARANCE of the newly delivered
vehicle.
It is the mission of the VALUGARD PREPEXCELLENCE PROGRAM to establish a
standard of appearance excellence for vehicle delivery, and further, to guide
and assist the dealer in the achievement of this standard.
The VALUGARD PREPEXCELLENCE PROGRAM encompasses the following segments:
1). Establishment of a UNIFORM STANDARD OF EXCELLENCE
for vehicle
appearance upon delivery. This includes the management
control forms
necessary to ensure management involvement
in the process.
2). TRAINING PROGRAM FOR PREP/RECON PERSONNEL...This training
ensures that the technician is familiar with
the standards, methods, product
and equipment necessary to meet those standards.
3). CERTIFICATION PROGRAM FOR PREP/RECON TECHNICIANS... This
is designed to test the technician's grasp
of the necessary skills and also, to
increase the level of awareness and respect
for this critical operation. We
submit that these technicians are most
certainly no less important to the
overall process of CUSTOMER SATISFACTION than
the service
technicians, sales people, or management team. We
further submit that
recognition of these technicians through a
certification program is a step
toward building a professional attitude among
them, and a step
toward building respect for them within the
dealership organization.
4). PRODUCTS...Not simply a group of un-associated chemicals
and supplies,
but a systematic approach to performance, packaging,
support materials and
field support that allows the trained technician
to deliver the results expected
under the standards established.
5). USED VEHICLE RECONDITIONING...The used vehicle customer of today is
often the new vehicle buyer of tomorrow. The
purchase of a used vehicle also
forms an impression of the dealership. Therefore the
forgoing processes also
includes USED VEHICLE RECONDITIONING.
A well conditioned used
vehicle sold on the dealers lot as opposed to auction,
offers tremendous
profit opportunities for the dealership.
6). Establishment of a MINIMUM FACILITY AND SUPPLY STANDARD to
guide the dealer in the establishment of a
professional vehicle prep and
reconditioning facility.
1. TODAY'S OEM PAINT SYSTEMS
2. VEHICLE CHECK-IN
A). WHAT TO LOOK FOR IN TERMS OF TRANSIT/COURIER DAMAGE
B). WHAT TO LOOK FOR IN PAINT PROBLEMS; i.e.
ACID RAIN, RAIL DUST,
ETC.
3. VEHICLE WASH AND DECONTAMINATION.
4. IDENTIFICATION OF PAINT DAMAGE: ACID RAIN, RAIL DUST, BIRDS
/
INSECTS, FUEL & CHEMICALS, SCRATCHES.
5. CURE FOR PAINT DAMAGE WHERE APPLICABLE
6. PROPER BUFFING PROCEDURES & METHODS PRODUCT - PAD - MACHINE
7. EXTERIOR DETAIL - NEW & USED VEHICLES CLEAN - DRESSING
-
INSPECTING
8. INTERIOR DETAIL - NEW & USED VEHICLES CLEANING CARPETS,
SEATS,
GLASS, INSPECTING
9. VALUGARD CHART - PROBLEMS & SOLUTIONS
10. TROUBLE SHOOTING SPECIAL PROBLEMS
1. VALUGARD FOLLOW-UP AT THE DEALERSHIP TO ENSURE PREP
MANAGER IS COMFORTABLE WITH CHEMICALS &
PROCEDURES
2. PHONE CALL AWAY FROM INSTANT ASSISTANCE
3. TECHNICAL BULLETINS
HANDS ON TRAINING
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